In the digital world of 2025, these global social media influencers are not just shaping trends, but also connecting people from all corners of the world. From sports stars to music legends, these individuals captivate millions daily. Let’s dive into the top 30 influencers you need to know about, especially if you’re in Australia or New Zealand, and see how they create waves across Instagram, TikTok, YouTube, and beyond.
Top Influencers in the World
1. Cristiano Ronaldo
Cristiano Ronaldo isn’t just a football legend—he’s the ultimate social media king. With a jaw-dropping 814.1 million followers across platforms, his Instagram alone boasts 639 million fans. Ronaldo’s posts showcase his life on and off the field, from intense training sessions to sweet family moments, inspiring Aussies and Kiwis alike to chase their dreams.
Ronaldo made a name for himself through his extraordinary football career, starting from humble beginnings in Portugal to becoming a global icon. His unmatched athleticism, consistent performance, and strong personal brand have made him a favorite even among Australian influencers and fans worldwide.
2. Selena Gomez
Selena Gomez’s warmth and authenticity shine through her 583.7 million followers. Known for her music and beauty ventures, Selena connects with her fans personally, especially with her focus on mental health. Her Instagram is a mix of stunning photos and relatable moments, making her a go-to for inspiration across Australia and New Zealand.
Her ventures into beauty with Rare Beauty and her advocacy for mental health have solidified her reputation as a role model. Her Instagram is a mix of stunning photos and relatable moments, making her a go-to inspiration for social media influencers in Australia and New Zealand.
3. MrBeast
YouTube’s king of viral content, MrBeast, has become a household name worldwide, including Down Under. With 511.1 million followers, his philanthropic challenges, massive giveaways, and larger-than-life ideas resonate with viewers from all walks of life. Whether you’re watching from Sydney or Auckland, his videos are guaranteed to entertain and amaze.
He made his mark through philanthropy, larger-than-life challenges, and record-breaking giveaways. His entrepreneurial spirit and creativity resonate with viewers, making him among the most admired top influencers globally.
4. Lionel Messi
Another football icon, Lionel Messi, mesmerizes his 507.8 million followers with legendary career highlights and personal milestones. Aussies and Kiwis who love sports can’t get enough of Messi’s inspiring content, showing that greatness comes from passion and hard work.
Known for his humility and exceptional football skills, Messi rose to stardom in Argentina, proving that dedication and passion lead to greatness. His inspiring content resonates with Australian influencers and sports enthusiasts worldwide.
5. Justin Bieber
Justin Bieber continues to be a global sensation, blending music, fashion, and personal moments for his 505.3 million followers. Bieber’s feed is a must-follow for music fans across Australia and New Zealand, from his latest hits to candid insights on life. His rags-to-riches story makes him a standout among social media influencers.
6. Kylie Jenner
With 505.1 million followers, Kylie Jenner redefines what it means to be a beauty mogul and influencer. Whether sharing makeup tutorials or giving glimpses into her glamorous lifestyle, Kylie’s posts inspire Aussies and Kiwis to embrace their entrepreneurial side.
She built her empire, starting with Kylie Cosmetics, transforming her reality TV fame into a thriving business. Her entrepreneurial journey is a blueprint for Australian influencers and others looking to make their mark.
7. Dwayne "The Rock" Johnson
The Rock isn’t just a movie star—he’s a motivational force with 494.2 million followers. From his wrestling roots to becoming Hollywood’s highest-paid actor, he’s a prime example of hard work and determination. His positivity and grit inspire social media influencers and fans Down Under to chase their dreams. His positivity and grit are something Aussies and Kiwis admire and aspire to.
8. Taylor Swift
Taylor Swift is the queen of storytelling, and her social media reflects her artistry. With 472 million followers, Taylor shares music updates, personal insights, and moments with her cats, making her relatable to her loyal fans across Australia and New Zealand.
Taylor Swift’s journey as a country music artist to become a global pop sensation has captivated millions, including 472 million followers. Known for her storytelling and artistry, Swift’s ability to connect with fans is unparalleled, making her a role model for top influencers everywhere.
9. Ariana Grande
Ariana Grande’s angelic voice and chic aesthetic have won over 466.3 million followers. Her posts highlight her music journey and stunning visuals, creating a dreamy space that Aussie and Kiwi fans adore.
Ariana Grande’s rise from Nickelodeon star to global music icon with 466.3 million followers showcases her incredible talent and dedication. Her chic aesthetic and music journey inspire Australian influencers to embrace their creativity and uniqueness.
10. Kim Kardashian
Kim Kardashian’s iconic presence keeps her 447.6 million followers hooked. Whether about fashion, beauty, or her entrepreneurial ventures, Aussies and Kiwis can’t help but admire how she stays ahead of trends.
Kim Kardashian’s 447.6 million followers admire her for turning reality TV fame into a global business empire. From SKIMS to her various ventures, Kim’s entrepreneurial drive and social media mastery make her a key figure among top influencers.
11. Katy Perry
Pop icon Katy Perry captivates her 365.5 million followers with music updates, vibrant visuals, and fun moments. Whether you’re a fan of her chart-topping hits or quirky personality, Katy’s posts add a spark of joy to Aussie and Kiwi feeds.
Katy Perry’s bold music career and vibrant personality have earned her 365.5 million followers. Her ability to reinvent herself and stay relevant in the industry inspires aspiring social media influencers globally, including in Australia and New Zealand.
12. Beyoncé
Beyoncé continues to dominate as a music legend, inspiring her 364.7 million followers with powerful performances, personal glimpses, and messages of empowerment. Fans across Australia and New Zealand love Queen Bey for her talent and influence.
Beyoncé’s unmatched talent and dedication to her craft have inspired 364.7 million followers. From Destiny’s Child days to solo stardom, she’s an icon of empowerment and artistry, admired by Australian influencers and fans alike.
13. Khloé Kardashian
Khloé Kardashian charms her 343.9 million followers with relatable lifestyle content, fitness tips, and a peek into the glamorous Kardashian-Jenner world. Aussie and Kiwi fans admire her honesty and resilience.
Khloé Kardashian’s journey through personal challenges to building a fitness and lifestyle brand has earned her 343.9 million followers. Her resilience and authenticity resonate with social media influencers, especially in Australia and New Zealand.
14. Virat Kohli
Cricket legend Virat Kohli, with 335 million followers, effortlessly bridges the worlds of sports and social media. His cricket, fitness, and family life updates make him a favorite among Australian and New Zealand sports fans.
With 335 million followers, Virat Kohli is a cricket legend known for his dedication and leadership. His ability to connect with fans through updates on cricket and fitness makes him a favorite among top influencers in the sports niche.
15. Jennifer Lopez
Jennifer Lopez wows her 330.2 million followers with her multifaceted music, acting, and fashion talent. Aussie and Kiwi fans love her ageless beauty and hard work, which shine in every post.
Jennifer Lopez’s multifaceted career as a singer, actress, and businesswoman has inspired her 330.2 million followers. Starting as a dancer on “In Living Color,” her relentless work ethic and charisma make her a standout among social media influencers.
16. Kendall Jenner
Supermodel Kendall Jenner keeps her 330.09 million followers hooked with chic fashion shoots and glimpses into her travel adventures. She made her mark in the industry as a breakout star of the Kardashian-Jenner family’s reality show Keeping Up with the Kardashians. Transitioning into fashion, Kendall rose to fame through collaborations with top designers and consistent appearances in significant runway shows like Victoria’s Secret and Paris Fashion Week. Fans in Australia and New Zealand admire her effortless style and calm persona.
17. Neymar Jr
Football superstar Neymar Jr has 326 million followers who eagerly watch his skillful plays, luxurious lifestyle, and candid behind-the-scenes content. Neymar’s journey started in Brazil, where he showed extraordinary talent at a young age, earning a place in Santos FC before joining Barcelona and later Paris Saint-Germain. His electric playing style and charismatic personality have solidified his global fan base, including sports enthusiasts in Australia and New Zealand.
18. Rihanna
With 317.9 million followers, Rihanna is not just a music icon but a beauty mogul with her Fenty empire. She rose to stardom with hits like Umbrella and Diamonds before revolutionizing the beauty industry by creating an inclusive makeup line, Fenty Beauty. Her posts inspire Aussies and Kiwis to embrace their individuality and creative flair.
19. Nicki Minaj
Nicki Minaj’s bold personality and stunning music content engage her 303.7 million followers. She rose to prominence with her debut album, Pink Friday, and iconic hits like Super Bass and Anaconda. Known for her unique fashion sense and sharp rap verses, Nicki has carved her place as a global music icon. Her posts entertain her fans worldwide, including those Down Under.
20. Miley Cyrus
Miley Cyrus balances edgy and heartfelt moments for her 298.9 million followers. She became a household name as Disney’s Hannah Montana, later transitioning into a bold music career with hits like Wrecking Ball and Flowers. Her fearless transformations and genuine connection with fans stand out in Australia, New Zealand, and beyond.
21. Khaby Lame
Khaby Lame’s hilarious, wordless skits have earned him 255.8 million followers, making him a TikTok sensation. Rising from job loss during the pandemic to becoming a global star, Khaby is celebrated for his creativity and humor, transcending language barriers. Aussies and Kiwis especially enjoy his unique takes on overcomplicated tasks.
22. Kourtney Kardashian
Kourtney Kardashian shares chic lifestyle updates with her 255.1 million followers. She initially gained fame on Keeping Up with the Kardashians, building her brand as a wellness enthusiast through her lifestyle website, Poosh. Her balanced mix of glamour and family content resonates with fans across Australia and New Zealand.
23. Kevin Hart
Comedian Kevin Hart delights his 250.2 million followers with humor, life lessons, and behind-the-scenes moments. Starting with small comedy clubs, Kevin’s breakthrough came with movies like Ride Along and his stand-up specials. His relatable humor and entrepreneurial drive keep Aussie and Kiwi fans laughing and inspired.
24. Cardi B
Cardi B’s unapologetic personality shines through her 247 million followers. She skyrocketed to fame with her hit single Bodak Yellow and continued to dominate with records like WAP. Cardi’s journey is a testament to hard work, from reality TV beginnings on Love & Hip-Hop to Grammy wins. Her posts entertain her global fans, including those in Australia and New Zealand.
25. Billie Eilish
Billie Eilish captivates her 246.8 million followers with her unique style, music, and down-to-earth personality. She burst onto the scene with her debut single, Ocean Eyes, followed by Grammy-winning albums like When We All Fall Asleep and Where Do We Go? Her ability to connect with fans in Australia and New Zealand has made her a beloved star.
26. Demi Lovato
Demi Lovato’s journey through music and personal growth inspires her 231.5 million followers. From her Disney Channel days in Camp Rock to releasing hit albums and advocating for mental health, Demi’s authenticity resonates deeply with Aussie and Kiwi fans.
27. Shakira
Shakira’s incredible talent and electric performances are adored by her 229 million followers. She first gained global attention with Whenever, Wherever and solidified her place with hits like Hips Don’t Lie. Known for her humanitarian work and unique style, Australian and New Zealand fans love her lively energy and unmatched dance moves.
28. Ellen DeGeneres
Ellen DeGeneres’ 225.5 million followers enjoy her entertaining posts, uplifting stories, and heartwarming moments. Ellen’s career started in stand-up comedy before she became a TV icon with The Ellen DeGeneres Show. Her humor and kindness resonate across the globe, including Down Under.
29. Charli D'Amelio
TikTok star Charli D’Amelio charms her 213.3 million followers with dance videos, relatable content, and youthful energy. Charli rose to fame as the first TikToker to surpass 100 million followers, becoming a symbol of Gen Z creativity. Her popularity transcends borders, including Australia and New Zealand.
30. LeBron James
LeBron James inspires his 213.19 million followers with highlights from his basketball career, philanthropic efforts, and personal milestones. From Akron, Ohio, LeBron became one of the greatest NBA players ever. Aussie and Kiwi sports fans admire his legendary status on and off the court.
Why These Influencers Matter
These social media influencers are more than just digital celebrities—they are trendsetters shaping global conversations. Their ability to connect with audiences across cultures and interests makes them vital players in the digital world. For Aussies and Kiwis, following these influencers means staying in the loop with what’s cool, relevant, and inspiring globally.
FAQs
Q1: Who is the most-followed social media influencer?
Cristiano Ronaldo takes the crown with over 814.1 million followers across platforms.
Q2: Why should Australians and New Zealanders follow these influencers?
These influencers offer inspiration, entertainment, and a glimpse into global trends, connecting you to a worldwide community.
Q3: How do these influencers monetize their platforms?
They’ve turned social media into a lucrative business through brand collaborations, sponsored posts, merchandise, and exclusive content offerings.
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